Weintraub said the campaign’s future depends on its reception, and that no plans have been set yet for further executions or to bring in other sports figures into the mix. What’d you expect me to drink?” A new tagline exhorts viewers to “Be original.” Brewed a mile high.” The spots all conclude with Elway twisting off the cap of a longneck bottle, saying, “Original Coors. “Expect more from an original,” a voiceover states. They just never expected it would be for … football.” Major league scouts called him a future Hall of Famer. The Ad-Makers themselves a group that includes Emma Young, Jim Glover, Al Hawkins and Lowell Thompson ( pictured at top) boast a legacy of renowned work for brands like Budweiser, Coca-Cola, Ford, McDonald’s and Pillsbury, compiled while working in shops like DDB, FCB and Leo Burnett. “At age 21, he could throw a baseball 100 miles an hour,” Patrick says in one spot. Its spots feature ESPN SportsCenter broadcaster Dan Patrick seated in the stands or dugout of Denver’s Mile High Stadium, recounting some aspect of Elway’s professional history, always with an unexpected twist at the end. The estimated $25-30 million campaign breaks during tomorrow’s Major League Baseball All-Star Game in Boston and will air on prime-time entertainment and cable and network sports programming. Harris, who most recently worked in FCB's Chicago office, will handle the advertising agency's Clairol and Equitable accounts. “It plays off what is unique and special about the brand, the notion of being an original.” “What’s been missing for some years has been a handle or bar call,” Weintraub said. The new campaign moves away from that limited product focus to a more aspirational appeal. That work aimed to overcome perceptions of Original Coors as a watery brew by calling attention to its full-strength 5 percent alcohol content, and calling it a “beer with altitude.” The Golden, Colo., brewer enlisted all its resources on the Original Coors brand after a campaign from FCB San Francisco unveiled at Coors’ national sales meeting in March was rejected by wholesalers. FCB Chicago handles Coors’ top brand, Coors Light. A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost has long handled the brand.Ĭoors Brewing marketing chief Bill Weintraub emphasized the FCB Chicago role came out of agencywide efforts to brainstorm new ideas, and that Coors had not shopped the brand or thrown it into competition among the two units.
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You can then push additional beads from the bottom or, if available, from the top to count up to nine in that place value. Pushing one bead from the top row to the center counts as five. Many designs have four or five beads on a bottom row, with one to five beads on the top row. Starting either with the tens place or a decimal place, increasing from right to left. The idea of this counting frame is that each rod represents a sequential place value. Ancient devices used marble or stone parts. Most abacuses are made of a frame with wood rods and beads. It’s a fairly straightforward calculator that is still used in many countries in schools or markets for counting. They later became used commonly within the petroleum industry (oil and gas).Typus Arithmeticae, considered the “muse of arithmeti Abacus: How It Workedĭespite its long history and unknown inventor, the abacus has worked basically the same way throughout the centuries. Pocket-sized devices became available in the 1970s, especially after the Intel 4004, the first microprocessor, was developed by Intel for the Japanese calculator company Busicom. The first solid-state electronic calculator was created in the early 1960s.An electronic calculator is typically a portable electronic device used to perform calculations, ranging from basic arithmetic to complex mathematics.The most common examples are adding machines and mechanical counters, which use the turning of gears to increment output displays. A mechanical computer is built from mechanical components such as levers and gears, rather than electronic components.Examples of digital electronic computers include the IBM PC, the Apple Macintosh as well as modern smartphones.In computer science, a digital electronic computer is a computer machine that is both an electronic computer and a digital computer.When the Hindu number system introduced zero and also the Arabic number system came into use, the use of the abacus diminished and it became limited to counting the Place value of numbers only.It was widely in use in different countries from the Middle East to Japan, China, Russia as well as Europe.Earlier it was fingers, stones, or any various kinds of natural material.It was said to be invented from ancient Babylon in between 300 to 500 bc.The word Abacus is derived from the Greek word ‘abax’ which means ‘tabular form’.Most mechanical calculators were comparable in size to small desktop computers and have been rendered obsolete by the advent of the electronic calculator.A mechanical calculator, or calculating machine, is a mechanical device used to perform automatically the basic operations of arithmetic.A piece of soft fabric or rubber is placed behind the beads so that they do not move inadvertently.An adapted abacus, invented by Tim Cranmer, called a Cranmer abacus is still commonly used by individuals who are blind.It was the first mechanical calculator.The correct answer is a Mechanical calculator. |
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